ARMOR-IIMAK has announced the appointment of Alejandro Cuomo as vice president, North America sales, effective December 22, 2025.

Cuomo has been a driving force for the company’s success in Latin America since joining in October 2001. From launching the ARMOR-IIMAK business in the region, appointing the company’s first distributors—many of whom remain valued strategic partners today—to recruiting, training, and coaching the talented LATAM sales team, Cuomo has played a pivotal role in building a regional foundation.

Cuomo also contributed to the startup of subsidiaries in Brazil, Mexico, and Colombia, expanding the ARMOR-IIMAK presence across key markets. In 2022, he successfully integrated the Armor and IIMAK sales teams into one strong, unified organization. He also helped maintain momentum and results throughout the transition.

Today, Cuomo will lead the North American sales team, drive growth and strengthen its market position across the region. He will be based in the company’s Amherst, NY site.